The Thai unit of Japan’s Mazda Motor expects to lift sales by another 10% this year after posting record sales of 73,764 units in 2012, helped by the government’s first-time car buyer scheme.
Choichi Yuki, managing director of Mazda Sales (Thailand), said the company is aiming for total sales of 80,000 units this year.
“The company saw an excellent performance in 2012, increasing 76% from 41,980 units the year before. The Thai automobile market, meanwhile, was able to achieve record sales of almost 1.42 million units, equivalent to a growth of 79%,” he said.
“The growth does not stop there. This will be a year of intense competition and auto sales are expected to exceed the 1-million-unit mark for the second time with a total of 1.2-1.3 million units.”
The 2013 company sales target will be made up of 60% passenger cars and 40% pick-up trucks, which is a highly challenging market for all carmakers in Thailand and domestic demand may not grow.
However, Mazda plans to raise its market share to 6-7% this year from 5.2% in 2012, he added.
Moreover, the company will introduce an additional 20 showrooms and service centres nationwide. This will give a total…
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