The number one selling beer in South Korea, adored by legions of fans and endorsed by many regional super stars, Hite is arriving in Thailand.
With presenters such as the hugely famous and popular Korean actor Hyun Bin, pop sensation G Dragon and South Korean figure skater ‘Queen Yuna’, the Hite Jinro group with the assistance of local collaboration, is now exporting Hite Ice Point beer to Thailand.
Hite Ice Point will be distributed in top restaurants in Bangkok and popular hang out spots before being made available in the hypermarkets.
A grand launch event and parties have been planned to kick off the arrival of Hite Ice Point beer in style.
“We are looking forward to satisfying Hite beer lovers here in Thailand” enthused Khun Aphidit, CEO of Aphi Enterprise – the official appointed exclusive importer of Hite beer in Thailand.
The first shipment will arrive in the third week of April, stay tuned for details on the restaurants and venues that will be serving this beer by following our Facebook page at facebook.com/hitethailand
As the first beer company in South Korea, the company was established as Chosun Breweries in 1933.
Today, The Hite is the biggest brewery in Korea with a market share of approximately 60%.
Despite being the number 1 beer company for more than 10 years, Hite consistently strives to develop and maintain the highest quality products through using the best ingredients and state-of-the art production facility; fulfilling and building consumer confidence through transparent management policy.
Understanding the important relationship between producing the finest quality beer products and the natural environment, The Hite is actively involved in preserving the natural resources to keep raw materials intact and secure for future generation. Hite’s efforts are ongoing in selecting only environment-friendly business affiliates, establishing an environment preservation fund, and campaigning to keep the mountains clean and unspoiled. The Hite is the first company to introduce ABC (Anaerobic-Bio-Contract) System to preserve clean water.
As the leader in the Korea’s beer industry, Hite’s unwavering conviction to produce the finest and superior quality products has opened a whole new world of flavor for people all over the world.
THE RECORD BREAKING SUCCESS OF HITE BEER!
On June 12, 2007, The Hite has reached a sales record of 20 billion bottles of Hite beer. Since Hite beer’s launch in May of 1993, this record number was reached in exactly 14 years and 1 month. Hite beer is the ONLY brand in Korean history to have sold this many number of products!
Can’t fathom 20 billion bottles?
– This means selling 45 bottles every second.
– If we connect 20 billion bottles end to end, its length is equivalent to 13 times the distance from the Earth to the Moon.
Some local news is curated - Original might have been posted at a different date/ time! Click the source link for details.
Full News here – Bangkok Business Brief